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  • Nat Frogley

CHIVA-SOM HUA HIN LAUNCHES GENOMIC TESTING

Leading wellness destination harnesses the power of genomic for ultra-personalised wellness


Transformative wellness destination Chiva-Som in Hua Hin, Thailand, has been at the forefront of pioneering health industry since it launched 28 years ago. This month, it elevates its offering with genomic testing, further demonstrating its commitment to identifying and supporting individuals’ specific wellbeing goals and addressing the challenges of modern living in a holistic way.



Personalisation has always been the starting point for every wellness programme at Chiva-Som. Each is meticulously planned to align with the individual guest’s health & wellness goals, and give them the tools to adopt long term, sustainable lifestyle changes. The field of genomic testing provides unprecedented intelligence on our genetic code, and how lifestyle, environmental factors and nutritional habits can have dramatically different effects depending on individuals’ specific makeup. The tests analyse the DNA to identify genetic variants that impact how the subject’s body processes nutrients like vitamins and minerals, as well as how they respond to different types of exercise and environmental factors like stress. With the help of genomic testing, programmes and advice can be even more precisely tailored to guests’ needs by taking these factors into account. This can help identify ways to live better, whether looking to optimise physical performance, mitigate risk factors associated with a predisposition to particular health conditions or diseases, or manage existing symptoms of illness.


Genetic samples collected by Chiva-Som are processed in a specialist laboratory, and the results are then interpreted and conveyed to guests by specialised genomic and health counselling experts. Working with the wellness team, a bespoke programme is then created to recommend suitable exercise and sleep protocols, treatments, and advice on optimising nutrient intake and other lifestyle choices aligned with the guest’s specific genetic makeup.


Launching on 31 March, two types of tests will be available, a Vital and a Longevity option. Guests can book and take the test at any point during their stay, and results are returned within 3-4 weeks.


The Vital package is tailored to guests looking to optimise their nutrition and lifestyle, for example, improve athletic performance, manage their weight, or simply feel more energized and focused. The report enables the team to relay current vitamin, mineral, toxin and hormone levels; indicate the ideal proportion of proteins, carbohydrates and fats in the individual’s diet; recommend the most suitable type of exercise; give insights into metabolism and approach towards losing weight; advise on ideal sleep requirements and recommend an optimal skincare regimen.


In addition to nutrient and lifestyle genomic testing services, the Longevity package offers chronic disease risk assessment. Early intervention and prevention are key to maintaining optimal health, and by analysing DNA, the team can identify genetic variants that are associated with an increased risk for common chronic conditions like heart disease, diabetes, and cancer. Whilst this is not intended to diagnose disease, it indicates susceptibility, and with this information the Chiva-Som wellness team can provide personalised recommendations for disease prevention and early detection, such as regular screenings and lifestyle changes that can help reduce risk. As well as the inclusions in the Vital package, Longevity includes reports on susceptibility to specific chronic diseases and inheritable diseases that can be passed on; drug metabolism to guide potential treatment choices; and sensitivity to allergens and pollutants.


Genomic testing is easy, quick and beneficial for everyone. It can provide peace of mind, support proactive health management and inform family planning whilst enabling guests to fine-tune their wellness programs and lifestyle choices.


Genomic testing in general does not replace the advice of your physician.


For more information on Chiva-Som Genomic Testing, please visit: www.chivasom.com/hua-hin/genomic-testing


To start your wellness journey with Chiva-Som, please call +66 32 536 536, email reservations@chivasom.com, LINE @chivasom or WhatsApp +66 82 796 7689.

Visit www.chivasom.com for more details of the retreats and classes.


Please visit Chiva-Som's blog, Facebook, Instagram and YouTube channel for daily inspiration.


-ENDS-


ABOUT CHIVA-SOM

For 27 years, the award-winning Chiva-Som has pioneered transformative wellness practices to global acclaim. Its commitment to an innovative, holistic approach which expertly balances mind, body and spirit continues to this day with its flagship resort in Hua Hin, Thailand, and the latest addition to the Chiva-Som family, Zulal Wellness Resort by Chiva-Som in Khasooma, Qatar.


Optimal, bespoke wellness lies at the heart of each Chiva-Som experience. With its unique synergy of indigenous traditions and evidence-based wellness, Chiva-Som partners with guests on highly personalised wellness journeys focused on complete lifestyle transformation. At the new Zulal Wellness Resort, these extend to the entire family. Guests are motivated throughout their journey by knowledgeable and caring staff, who address their goals with the unique heart of Chiva-Som hospitality.


Chiva-Som’s approach to wellness extends to the wider community, with educational opportunities and global sustainability initiatives at the core of everything we do.


A few of our recent awards:

  • ‘Best Destination Spa in the World’ – Condé Nast Traveler’s Readers’ Choice Awards 2022

  • ‘Fighting Fit’ – Tatler Spa Awards 2022

  • ‘Thailand’s Best Wellness Retreat’ – World Spa Awards 2022

  • ‘Top Destination Spa Resort in the World’ – Condé Nast Traveler’s Readers’ Choice Awards 2021

  • ‘Gold Award’ – Thailand Tourism Awards 2021

  • ‘Asia's Best Wellness Retreat’ – World Spa Awards 2021

  • ‘Thailand's Best Wellness Retreat’ – World Spa Awards 2021

  • ‘Best Destination Spa’ – Condé Nast Traveller (UK) Spa Awards 2020

  • ‘Wellness Program of the Year’ – Destination Deluxe Awards 2020

  • ‘International Hotels: Best Wellness Retreat’ – Travel + Leisure India’s Best Awards 2020

  • One of the ‘50 Sustainability & Climate Leaders’ – Bloomberg 2020

For further press information, please contact: Sheila Manzano (sheila@frogandwolfpr.com), Flora Gandolfo (flora@frogandwolfpr.com) or Nat Frogley (nat@frogandwolfpr.com) at Frog & Wolf PR

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