The Datai Langkawi
Chef Series at The Datai Langkawi
The Challenge
Ensure maximum visibility and cut through for the resort in an extremely competitive market, 29 years after opening.
The Solution
We staged two high profile events in London to showcase the resort’s culinary offering and its signature activation, The Chef Series, which sees international Michelin starred chefs visit each month. Executive Chef Chai Chon Boon travelled to London to cook for both events. A Taste of Malaysia reader event with Condé Nast Traveller was held at ‘mindful’ members’ club, The Conduit Club. Engaged Malaysia Airlines UK marketing team to share costs, also consolidating our relationship in the process. A press lunch was also held at The Chef Series participant Tom Aikens’ new Belgravia restaurant, Muse, to launch the 2023 Series.
The Results
The B to C event was attended by 60 readers as well as key influencers including @ClerkenwellBoy, freelance contributors and senior Condé Nast Britain editorial and publishing teams. Extensive pre- and post- promotion yielded huge ROI across print, digital, and social. Our press event was attended by 20 senior editors and freelancers from The Times Luxx, Condé Nast Traveller, The Evening Standard, The Telegraph, the Mail, Alexander Publishing Group, Escapism, Food & Travel, House & Garden NYTimes.com, Robb Report, Travel + Leisure, Sleeper, The Spectator, National Geographic Traveller, Departures, Afar, CNN Travel and Spears Wealth Management.
Testimonial
I have been working with Flora and her team for almost eight years, and they have consistently gone above and beyond to promote The Datai Langkawi to UK media and potential partners.
Thanks to their efforts, we were featured in Season 6 of Amazing Hotels: Life Beyond the Lobby and they also helped us to partner with some renowned UK chefs for our Chef Series. We are deeply grateful for the extensive media coverage they've secured over the years, as well as their ongoing creativity in helping The Datai Langkawi stand out from the crowd.
They have also been instrumental in promoting our Conservation Fund, The Datai Pledge.We are thrilled to have them represent us in the UK market and look forward to many more exciting projects together.
Executive Director of Sales
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