Patina Maldives, Fari Islands
Launch of a lifestyle resort brand
The Challenge
To launch a new ‘lifestyle’ resort brand by Capella Hotel Group, in the crowded Maldives market, amid pandemic travel restrictions.
The Solution
Pre-launch campaign including a series of interactive virtual media events; programme of press reviews; and brand partner engagement. Storytelling included focusing on the resort’s architecture; curated art offering; conservation and sustainability efforts; children’s programmes; and FLOW spa - including placement of a series of sleep retreats.
The Results
Regular ongoing coverage, both pre- and post-opening. Main travel articles in The Telegraph Luxury, Condé Nast Traveller, Amex Departures, Wallpaper*, Monocle and a cover story of the Telegraph’s travel section. In year 1 we reached over 4.5m readers in print, with over 100m digital page impressions. Over 160 clippings with total PR value of approximately USD2.2m.
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