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  • Flora Gandolfo

MALAYSIA AIRLINES APPOINTS FROG & WOLF PR TO LEAD UK PUBLIC RELATIONS



Malaysia Airlines, the flag carrier of Malaysia, has appointed London-based independent travel and lifestyle PR and marcomms agency Frog & Wolf PR to lead its public relations strategy and activities in the UK from 1 June 2024. 


Malaysia Airlines currently operates up to 270 flights per day, including its flagship twice-daily direct flights between London Heathrow and Kuala Lumpur. The guest experience is elevated by the airline’s signature Malaysian Hospitality, generous baggage allowance, free Wi-Fi, on-demand in-flight entertainment, and a wide range of meals inspired by iconic Malaysian flavours. Additionally, as a member of oneworld®, Malaysia Airlines offers superior connectivity to more than 900 destinations in over 150 territories, alongside access to over 650 airport lounges worldwide.


Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, commented, “We are delighted to have Frog & Wolf PR onboard to further elevate our brand presence, especially in strengthening our flagship London to Kuala Lumpur route as a vital feeder to key markets across Europe, Asia and beyond.  We look forward to extending our reach and sharing our renowned Malaysian Hospitality to a broader audience, reinforcing our commitment to delivering exceptional end-to-end travel experiences.”


Flora Gandolfo, co-founder and director of Frog & Wolf PR noted, “We are thrilled to have been appointed as the UK PR agency for Malaysia Airlines. We are looking forward to utilising our extensive travel experience, particularly within the ASEAN region, to amplify communications around its highly connected network and exceptional service offering.”


Utmost comfort can be found in the airline’s Business Class and Business Suites where wide seats can be retracted into full-flat beds and come with work and dining surfaces, a vanity mirror, mood lighting, and an amenity bag by luxury British designer Aspinal of London. For those prizing privacy, the airline’s signature Business Suites come enclosed with a retractable door and elevated luxury.


For more information and reservations, visit www.malaysiaairlines.com or download the official Malaysia Airlines app. Sign up to become an Enrich member for free at www.enrich.malaysiaairlines.com and start earning Enrich Points today.


ENDS 


About Malaysia Airlines

Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia through its premium and full-service offerings. Malaysia Airlines carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse richness. As the nation’s flag bearer, it embodies the incredible diversity of Malaysia; capturing its rich traditions, cultures and cuisines via its inimitable Malaysian Hospitality across all customer touch points. 


Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG), a global aviation organisation that comprises of different aviation business and lifestyle travel solution portfolios aimed at serving global air travel needs. The airline is committed to facilitating safe and seamless travels by placing safety and hygiene as the anchor across all end-to-end consumer touchpoints in line with its MHFlySafe initiative. Via its alliance with oneworld®, Malaysia Airlines offers superior connectivity to more than 900 destinations in 170 territories across the globe. For more information, please visit www.malaysiaairlines.com.  The Malaysia Airlines app offers the latest promotions conveniently at guests’ fingertips.  


About Frog & Wolf PR 

Frog & Wolf PR is an independent London-based agency founded in October 2021 by Flora Gandolfo and Nat Frogley, who have been close colleagues for over 18 years.  The company brings high-profile communications with accessible, friendly service to aviation, travel, hospitality and lifestyle clients.   


A tight team brimming with director-level expertise, Frog & Wolf PR is agile, obsessive about delivering, and all about the bright ideas and big results that ensure clients stand out from the crowd.   


The agency is adept at tailoring messaging to the correct market segment: the team’s many years of experience and knowledge have been gained from a broad range of perspectives, having worked with airlines, destinations, tour operators, tourist attractions, flagship hotel launches and boutique hotels. 


For further press information and images, please contact:  

Leanne Barton (leanne@frogandwolfpr.com), Nat Frogley (nat@frogandwolfpr.com), or Flora Gandolfo (flora@frogandwolfpr.com) at Frog & Wolf PR.  

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