MALAYSIA AVIATION GROUP UNVEILS LATEST DIGITAL ENHANCEMENTS FOR A SEAMLESS TRAVEL EXPERIENCE

Malaysia Aviation Group (MAG) is advancing its digital transformation journey with a series of enhancements across its airlines and loyalty platforms. By combining smarter technology with real-time connectivity, these developments give passengers a faster, more intuitive connected way to travel.

Since early 2025, MAG has rolled out digital innovations that enhance its end-to-end travel ecosystem — from booking to boarding — driving greater efficiency, convenience, and personalisation. These efforts form part of a broader transformation to integrate technology across the customer journey, reflecting MAG’s vision to be a future-ready aviation and travel services group powered by innovation and Malaysian Hospitality.

TravelReady: Digital document verification

Malaysia Airlines is the first airline in Southeast Asia to introduce the TravelReady feature, integrating digital passport and visa verification directly into its online and mobile check-in process. Travellers can now upload and validate their documents before arriving at the airport, streamlining check-in and ensuring a smoother start to their journey.

Express Booking and Apple Pay integration 

Malaysia Airlines’ Express Booking simplifies the purchase process with one-click flight booking for returning customers. To make payment just as effortless, integration with Apple Pay offers a secure and convenient payment option for users booking flights on both the website and mobile app.

Real-time mobile app notifications

Customers now receive timely alerts on boarding gate changes, flight status and baggage carousel information directly through the Malaysia Airlines mobile app, providing timely insights and reducing travel stress.

MAG’s official chatbot - Mavis

Mavis (Malaysia Airlines’ Virtual Interactive Service), available on the website, provides instant answers on Enrich privileges, in-flight offerings, and general queries. It can also escalate cases to live agents, generate links for check-in or bookings, share real-time flight updates, and deliver round the-clock support, including weekends and public holidays.

Online redemption and check-in for oneworld flights

Enrich members can now redeem flights across the oneworld alliance directly through the Malaysia Airlines website, unlocking access to over 900 destinations worldwide on a single platform. The new Carrier Connect feature also enables online check-in for oneworld-operated flights, marking a key step toward a more connected alliance-wide digital experience.

Clarence Lee, Group Chief Digital & IT Officer of MAG, said, “Digital transformation is central to MAG’s strategy to deliver a modern, seamless travel experience. We are investing in technologies that simplify every touchpoint — from booking to post-travel — ensuring convenience, personalisation, and greater operational efficiency as a digitally empowered aviation group.”

Behind these customer-facing enhancements, MAG has strengthened its digital backbone with advanced tools, agile practices, and streamlined processes — all driven by its in-house digital team. A key milestone is the proprietary Online Check-in Product developed through the Digital Services Platform (DSP) for greater control, scalability, and responsiveness. Building on this, the recent DSP Booking cutover marks the first phase of MAG’s transition to its own internet booking engine — a major step toward more seamless and innovative digital experiences.

Reaffirming its position as a digital leader in the aviation industry, MAG’s Digital Technology Office (DTO) was honoured in Taipei with the ASOCIO Outstanding Digital Transformation Organisation Award 2025 at the ASOCIO Digital Summit. The award ceremony, part of the Asian-Oceanian Computing Industry Organisation (ASOCIO)’s flagship event, recognised MAG DTO’s significant achievements in leveraging digital technology to drive fundamental business transformation.

Adding to these digital achievements, MAG is proud to have been awarded Platinum for Best Customer Experience in Contact Centre at the Contact Centre Asia Pacific Awards 2025 in Hong Kong. This regional recognition follows MAG’s Gold win at the Malaysia Industry Excellence Awards in 2024 and underscores the Group’s transformation from a previously challenging touchpoint into one of its greatest strengths.

Through continuous investment and innovation, MAG is shaping a smarter, more connected, and future-ready travel ecosystem. AI-driven support, real-time self-service, predictive analytics, and enhanced mobile and web platforms streamline processes while enabling highly personalised interactions. By combining advanced technology with the signature warmth of Malaysian Hospitality, MAG creates seamless, intuitive, and rewarding journeys. This balance of digital innovation and human excellence ensures that every touchpoint reflects both cutting-edge efficiency and genuinely personalised care.

ENDS

About Malaysia Aviation Group

Malaysia Aviation Group (MAG) is a global aviation organisation comprising three focused business portfolios from Airlines, Loyalty and Travel Services (LTS) and Aviation Services.

Its current Airlines business portfolio that serves the global, domestic and segmented market comprises Malaysia Airlines – the national carrier of Malaysia, Firefly and MASwings – the regional airlines focused on serving communities across Malaysia, and AMAL by Malaysia Airlines – leading one-stop pilgrimage travel solutions centre.

MAG also focuses on Aviation Services business such as maintenance, repair and overhaul (MRO), cargo, ground handling and training that houses MAB Engineering, MASkargo – one-stop cargo logistic and terminal operations service provider, AeroDarat – one-stop ground handling solution provider and Malaysia Airlines Academy – onestop Aviation and Hospitality Centre of Excellence.

The Loyalty and Travel Services (LTS) business portfolio focuses on providing end-to-end travel solutions and loyalty programs, complementing its established strength and expertise in the airline and aviation service businesses. It comprises Journify - the integrated one-stop travel and lifestyle digital platform, Enrich – the award-winning Travel & Lifestyle Loyalty Programme of Malaysia Airlines; and MHholidays and Firefly Holidays – the tour operating arm for the Group.

With the clear business portfolios, MAG is set to achieve its vision anchored on becoming Asia’s Leading Travel and Aviation Services Group, focused on delivering highly customised, end-to-end travel solutions by 2025.

Issued on behalf of Group Communications, Malaysia Aviation Group.

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