PATINA HOTELS & RESORTS UNVEILS DIGITAL PLATFORM DESIGNED FOR GLOBAL EXPANSION
- Nat Frogley
- Nov 19, 2025
- 2 min read
Patina Hotels & Resorts has launched a new digital platform as the brand expands globally.
Following the opening of Patina Maldives, Fari Islands in 2021 and Patina Osaka in 2025, the brand has invested in a website that brings Patina to life online. It combines intuitive design with rich content, enabling guests to discover and plan their experiences before they arrive.
A platform that evolves
The website reflects the breadth of Patina's world. It updates continuously, from brand-wide initiatives like the Patina Art Residency, which awards emerging artists with month-long residencies at Patina destinations, to signature events like the annual Fari Islands Festival at Patina Maldives, creative partnerships and original stories published through “Imprints”, the brand's editorial voice. The “Destination Experiences" feature shows programming across properties.
Bringing the brand to life
As Patina expands, the platform expresses the brand’s creative perspective and builds relationships with guests. The digital experience communicates Patina's passion for art, design and music through editorial storytelling, creative partnerships, and cultural programming.
The platform runs on Adobe Experience Cloud and Salesforce CRM, supporting content management, personalisation, and guest relationships as the brand grows across new markets.
Ivy Kwan, Senior Vice President, Sales & Marketing, says, “We're building more than hotels. We're creating a brand designed for global scale. The platform personalises experiences and drives engagement - capabilities that become more powerful with every property we add. As we expand across Asia, the Middle East and Europe - Patina Tianjin in 2026 and Patina Sanya in 2028, with more to be announced - we can scale while creating meaningful connections with our guests.”
-ENDS-
ABOUT PATINA HOTELS & RESORTS
Patina Hotels & Resorts is the transformative luxury brand of Capella Hotel Group. Pioneering a fresh perspective in luxury hospitality, Patina is a destination within the destination, highlighting the energy and common passions that bring like-minded people together and foster meaningful connections with themselves and their surroundings. Patina embodies an evolving journey, transforming moments into lasting marks for the guests just like the Patina Effect. Following Patina Maldives, Fari Islands, and Patina Osaka, the brand continues its thoughtful expansion with Patina Tianjin and Patina Sanya, marking the brand's debut in mainland China, where creative perspectives open minds and leave Infinite Imprints.
For more information, visit www.patinahotels.com Instagram @patinahotels | LinkedIn @patinahotels
ABOUT CAPELLA HOTEL GROUP
Capella Hotel Group is a leading hospitality management company specialising in luxury hotels, resorts, and serviced residences. Based in Singapore, the rapidly expanding group has two brands under its portfolio and properties across ten destinations. The award-winning Capella Hotels and Resorts is renowned for its service excellence, crafted luxury design and immersive experiences celebrating the locale, while Patina Hotels & Resorts is the group’s transformative luxury brand pioneering a fresh perspective in luxury hospitality.
Capella Hotels and Resorts was named the #1 Best Hotel Brand in the world in Travel + Leisure’s World’s Best Awards from 2023 to 2025. For more information, visit www.capellahotelgroup.com.
For further press information and images, please contact:
Dara Soeharto (dara@frogandwolfpr.com), Leanne Barton (leanne@frogandwolfpr.com), Nat Frogley (nat@frogandwolfpr.com) or Flora Gandolfo (flora@frogandwolfpr.com) at Frog & Wolf PR.
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