THE FIRST ROME BY THE PAVILIONS PRESENTS WELLBEING IN THE ETERNAL CITY WITH NEW IN-ROOM TREATMENTS AND WELLNESS RITUALS
- Flora Gandolfo
- 16 hours ago
- 4 min read
Boutique hospitality brand The Pavilions Hotels & Resorts has partnered with Roman wellbeing concierge service Privilege to launch a new in-room wellness service at its trio of luxury urban hotels in the Eternal City.
Guests at The First Arte, The First Dolce and The First Musica, Rome by The Pavilions can now browse, book and enjoy Privilege’s range of massages, beauty treatments, personal training sessions and wellness rituals in the comfort of their own room or suite.
Bookable via an in-room QR code, the new collaboration is designed for comfort and ease, while also reaffirming The Pavilions Hotels & Resorts’ dedication to crafting sophisticated, private spaces in which to relax, connect with cultures and explore some of the world’s most desirable destinations.
Guests can choose from a range of relaxing and invigorating massages; personalised facials; manicures and pedicures; make-up and hairstyling; and personal training sessions. The choice of seven massages comprises Swedish; Relaxing; Aromatic; Lymphatic Drainage; Foot Reflexology; Sports Massage and Ayurvedic Massage (from EUR 150 for 50 minutes; approx. GBP 131).
Personalised facials encompass the Kobido Facial Massage, known as the ‘Japanese natural facelift’, the Purifying Facial Treatment and the Anti-Ageing Facial Treatment (from EUR 150 for 50 minutes; approx. GBP 131).
Brightening, Anti-Stress and Anti-Ageing Facial mini rituals incorporate bespoke skincare consultations and rejuvenating massages (from EUR 270 for 120 minutes; approx. GBP 233).
Deeper wellness and beauty immersions are also available, such as the Privilege Experience, which includes a 60-minute private personal training session; 80-minute sports massage; Hands & Feet Ritual; hair wash, mask and blow dry; and full couture makeup session (from EUR 705; approx. GBP 615). Brides to be can also choose from a range of bridal hair, makeup and spa packages (from EUR 330; approx. GBP 288).
Designed for those seeking the ultimate in elevated privacy, luxury and wellbeing, The First Arte’s four Spa Suites and Spa Suite Views provide a serene Roman rooftop retreat in which to relax and rejuvenate. Each features a private wellness area and outdoor terrace complete with a Jacuzzi and sauna, creating a sanctuary of serenity and peace in the Eternal City.
Commenting on the new wellness partnership, Andrea Pierini, Cluster General Manager, The First Rome by The Pavilions, said: “We are thrilled to be partnering with Privilege to further elevate the personalised, heartfelt service we provide to our discerning guests. We are dedicated to continually evolving our curated experiences, ensuring guests leave with lasting memories, and this latest collaboration further cements our commitment to providing a refined urban sanctuary in the heart of Rome.”
A unique deconstructed resort concept in the heart of Italy’s historic and vibrant capital, the trio of five-star boutique hotels exemplify modern Roman luxury through crafted cultural, gastronomic and wellbeing experiences. Presenting elegant, contemporary design by Studio Marincola, each hotel is just steps away from some of Rome’s most renowned landmarks and high-end shopping streets.
The First Arte presents 26 rooms and suites; over 200 carefully curated artworks; and innovative Mediterranean cuisine as prepared by Chef Daniele Lippi at its Acquolina restaurant – one of Rome’s three two-Michelin-starred restaurants.
Inspired by the creativity of music, The First Musica features 24 suites and rooms with floor-to-ceiling windows overlooking the Tiber River, as well as ALTO, a glamorous three-floor restaurant and bar concept accompanied by wraparound views of the Roman skyline.
Featuring 23 suites and rooms, The First Dolce draws inspiration from la dolce vita, serving deliciously crafted pastries, desserts, afternoon tea and cocktails at its authentic pasticceria Velo.
The Pavilions Hotels & Resorts portfolio comprises a diverse and decorated collection of 13 award-winning hotels and resorts across Asia and Europe. The Pavilions Phuket, The First Arte, Rome by The Pavilions and REVĪVŌ Wellness Resort, Bali were each awarded One Key in the MICHELIN Guide for Hotels 2025. The Toren, Amsterdam by The Pavilions also secured its fourth consecutive ‘Best of the Best’ recognition in last year’s Tripadvisor® Travelers' Choice® awards, while The Pavilions Bali and The First Arte, Rome by The Pavilions were rated among the top 10 per cent of Tripadvisor listings worldwide.
Rates start from EUR 400++ (approx. GBP 349++) per night at The First Musica, Rome by The Pavilions; from EUR 500++ (approx. GBP 436++) at The First Dolce, Rome by The Pavilions; and from EUR 600++ (approx. GBP 523++) at The First Arte, Rome by The Pavilions, based on two sharing a Prestige Room.
The Stay Longer, Enjoy More offer in Rome offers guests 25% savings on summer stays of four nights or more. Bookings are available until 30 June for stays from 1 July to 31 August. Terms and conditions apply.
For more information, visit pavilionshotels.com.
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About The Pavilions Hotels & Resorts
Step into one of The Pavilions Hotels & Resorts' properties and experience unique and immersive locales like no other. Every hotel is a sophisticated, private haven in which to relax, play or find adventure. Following an ethos that it's not just where guests want to go, but how they want to feel, The Pavilions is known for its signature Curated Journeys, each rooted in local culture and emotive experiences, from adventure and exploration to wellness and arts; offering not just a place to stay, but a sense of belonging, connection, and distinct lifestyle.
Headquartered in Hong Kong, The Pavilions Hotels & Resorts is one of the fastest-growing boutique hotel groups in the region. With their boutique size and thoughtful design philosophy, The Pavilions Hotels & Resorts offer secluded spaces with attentive service, even in the busiest of cities. The hotels are distinctly individual and unique, yet all are underpinned by the core values of building meaningful connections in unrivalled locations, a mindful respect for privacy and service beyond expectations.
The group owns, manages and offers franchise of its brand across the globe.
The Pavilions Hotels & Resorts' portfolio currently comprises:
Asia
Europe
For more information about The Pavilions Hotels & Resorts, please visit pavilionshotels.com and connect with us on Facebook, Instagram and LinkedIn.
For further press information and images, please contact:
Iustina Roman (iustina@frogandwolfpr.com), Leanne Barton (leanne@frogandwolfpr.com), Nat Frogley (nat@frogandwolfpr.com) or Flora Gandolfo (flora@frogandwolfpr.com) at Frog & Wolf PR.
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