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  • Flora Gandolfo


Following the 2024 theme of #MAGENTANATURE, Chiva-Som Hua Hin aims to raise awareness on sustainability as a way of life

Pioneering transformative wellness destination, Chiva-Som Hua Hin has announced its participation in the 13th annual celebration of Global Wellness Day focusing on promoting sustainability and wellness as a way of life. In honour of Global Wellness Day, celebrated on the second Saturday of June each year, the resort is inviting its guests to partake in a Medical Mission to be conducted on 1 June 2024 and a Forest Plantation program scheduled on 5 June 2024. Both activities follow the Global Wellness Day 2024’s theme of #MagentaNature. Supporting the principle that wellness and sustainability are mutually collaborative, Chiva-Som Hua Hin aims to foster awareness that living actively and sustainably should be a way of life rather than an occurrence.

Belgin Aksoy, the founder of Global Wellness Day and Friend of Chiva-Som, will join the Medical Mission for the third consecutive time on 1 June 2024, which will see a team of health and wellness experts from Chiva-Som led by the General Manager Vaipanya Kongkwanyuen conduct medical checkups and provide initial medical care to the residents of Bann Klong Noi village in Hua Hin. Bann Klong Noi is located in a remote hilly area away from the city and lacks medical facilities. The team will also undertake recreational activities for children and educate them on environment preservation and plantation apart from donations.

Subsequently, on 5 June 2024, Chiva-Som will conduct a major plantation drive at the Pa-La-U Watershed Re-Forestry Project in honour of both Global Wellness Day’s #MagentaNature theme and World Environment Day. A total of 1,000 forest trees will be planted at the Project across a forest area of 37,539.68 square metres according to the royal wishes of His Majesty the King Rama IX (Pa-La-U) by a team from Chiva-Som along with villagers in the area of Huai Sat Yai Subdistrict, Pa La U. Encouraging guests to be a part of its sustainability initiatives, both activities are open for Chiva-Som Hua Hin resort guests.

Commenting on the initiatives, Mr. Vaipanya Kongkwanyuen, General Manager, Chiva-Som, says, “We are very glad to extend our support to Global Wellness Day. We have a common vision. Global Wellness Day is a good-cause and it is making an impactful movement not only in the wellness industry but to the cause of sustainability as well.”

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For 29 years, the award-winning Chiva-Som has pioneered transformative wellness practices to global acclaim. Its commitment to an innovative, holistic approach which expertly balances mind, body and spirit continues to this day with its flagship resort in Hua Hin, Thailand, and the latest addition to the Chiva-Som family, Zulal Wellness Resort by Chiva-Som in Khasooma, Qatar.

Optimal, bespoke wellness lies at the heart of each Chiva-Som experience. With its unique synergy of indigenous traditions and evidence-based wellness, Chiva-Som partners with guests on highly personalised wellness journeys focused on complete lifestyle transformation. At the new Zulal Wellness Resort, these extend to the entire family. Guests are motivated throughout their journey by knowledgeable and caring staff, who address their goals with the unique heart of Chiva-Som hospitality.

Chiva-Som’s approach to wellness extends to the wider community, with educational opportunities and global sustainability initiatives at the core of everything we do. 

A few of Chiva-Som Hua Hin’s recent awards:

  • 'Wellness & Spa Retreat' - Thailand Tourism Gold Awards 2023

  • 'Medical Wellness Retreat Global' - Readers' Choice, Global Spa Awards 2023

  • 'Best Destination Spa in the World' - Condé Nast Traveler's Readers' Choice Awards 2022

  • 'Fighting Fit' - Tatler Spa Awards 2022

  • 'Thailand's Best Wellness Retreat' - World Spa Awards 2022

  • 'Top Destination Spa Resort in the World' - Condé Nast Traveler's Readers' Choice Awards 2021

  • 'Gold Award' - Thailand Tourism Awards 2021

  • 'Asia's Best Wellness Retreat' - World Spa Awards 2021

  • 'Thailand's Best Wellness Retreat' - World Spa Awards 2021

  • 'Best Destination Spa' - Condé Nast Traveller (UK) Spa Awards 2020

  • 'Wellness Program of the Year' - Destination Deluxe Awards 2020

  • 'International Hotels: Best Wellness Retreat' - Travel + Leisure India's Best Awards 2020

  • One of the '50 Sustainability & Climate Leaders' - Bloomberg 2020



Preserve Hua Hin Group was formed as a community development organization on 10 June 2004. Khun Boonchu Rojanastien, the founder of Chiva-Som International Health Resort and honorary chairman of PHHG, enlisted support from private and public sector organizations to spearhead the development of PHHG and organize activities to promote environmental awareness and preservation, The aim is to increase social interaction in the local community. Khun Krip Rojanastien is the president. HRH Princess Maha Chakri Sirindhorn has graciously endorsed her support of Preserve Hua Hin Group since 13 October 2010. 



Krailart Niwate is the mangrove preservation project spearheaded by the Preserve Hua Hin Group and Chiva-Som that aims to preserve the last remaining urban mangrove ecosystem in Hua Hin, Thailand providing scientific understanding, knowledge and appreciation for nature.  Krailart Niwate is a reconstructed wetland project, promoting eco-spiritual tourism in the community and also providing a natural environment for the general public to walk, run, relax and experience a unique ecosystem.  

For further press information and images, please contact: Ben Jones (, Dara Soeharto (, Leanne Barton (, Nat Frogley ( or Flora Gandolfo ( at Frog & Wolf PR

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