CHIVA-SOM HUA HIN HARMONISES THE SOUL OF SONGKRAN THROUGH AUTHENTIC RITUALS AND MINDFUL RENEWAL

Marking Songkran as a time for reflection and reset, Chiva-Som Hua Hin presents an immersive week of holistic wellbeing, cultural rituals and sustainable experiences

Rooted in ancient traditions of cleansing and respect, the ‘Songkran’ Thai New Year marks a natural pause for both physical and emotional recalibration. As the Kingdom prepares to welcome the new season, Chiva-Som Hua Hin invites guests to experience Songkran as more than a celebration, reframing it as a meaningful journey of renewal, reflection, and holistic wellbeing.

Designed as a seamless eight-day experience from 11 to 18 April 2026, the Songkran programme encourages guests to reconnect with themselves, with nature, and with the country's rich cultural heritage. Each experience reflects Chiva-Som’s integrative philosophy, harmonising modern science with traditional wisdom to inspire lasting vitality.

Throughout the week, a continuous flow of daily experiences integrate wellness, culture and sustainability, offering a purposeful Thai way to welcome the year ahead with bespoke seasonal invitations.

Wellness: Restoring balance from within

At the core of the programme is a focus on restoring balance; physically, mentally and emotionally. Guests can engage in expert-led sessions to explore themes of longevity, and emotional clarity, complemented by practices such as sound healing; Anapanasati meditation; after-sun soothing with cucumber slices at the Water Therapy Suite; nature mandala activity; talk classes on 'Modern Science for a Longer, Healthier Life', 'The Science of Hydration', 'Health', 'Emotional Intelligence Journey', and 'A Time for Emotional Clarity'; a mindful mini garden workshop; and many more.

Additionally, guests will enjoy activities inspired by Thai traditions, including Muay Thai, Thai classical dance with the Physiotherapy team, and a DIY crystal aroma roller workshop.

Rituals rooted in meaning

Songkran at Chiva-Som Hua Hin is deeply rooted in cultural authenticity, offering guests the opportunity to experience Thailand’s rich traditions with quiet reverence. Cultural workshops in garland making and lotus folding invite moments of mindful creativity.

On 13 April, the Thai New Year begins with morning alms-giving, followed by the seasonal delicacy Khao Chae. Afternoon cultural activities unfold with a graceful water parade inspired by Nang Songkran, the Songkran Goddess, symbolising auspicious beginnings and renewal. The celebrations continue with the Song Nam Phra ritual of bathing Buddha images to represent purification, and the Rod Nam Dam Hua ceremony, where scented water is gently poured over the hands of elders to receive their blessing.

The day concludes with an elegant evening BBQ dinner featuring performances of classical Thai dance and Khon theatre.

Engage with sustainability and community

Wellbeing at Chiva-Som is intrinsically linked to the health of the environment and the vitality of the community. Guests are invited to share in meaningful moments that support the local ecosystem, from exploring the craftsmanship of the Baan Khao Tao weaving community at the resort’s Orchid Lounge to participating in workshops using locally sourced, natural materials to paint your own woven agave purse and palm leaf fan.

Beyond the resort, experiences such as mangrove explorations and blue crab releases highlight the importance of conservation, offering a mindful way to give back to Hua Hin’s natural surroundings.

Special offers to discover wellness through Thai tradition

The Hideaway Haven offer at Chiva-Som Hua Hin invites guests to unwind and reconnect with special rates from THB 31,000++ (approx. GBP 710++) per person per night, including a one-category room upgrade for stays of seven nights or more. Valid for stays until 30 April 2026, the rates combine individual Health & Wellness Consultations, wellness cuisine, daily spa treatment, personalised retreat programme, and unlimited access to group exercises and cultural workshops, designed to support meaningful and lasting wellbeing.

At Chiva-Som Hua Hin, Songkran transcends celebration to become a personal journey — one that encourages guests to rebalance mind, body, and spirit while embracing the Thai New Year with an authentic experience.

Please visit www.chivasom.com for further information and to book, or book via preferred travel partners.

-ENDS-

ABOUT CHIVA-SOM 

Inspired by the founder Mr. Boonchu Rojanastien's motto "Above All, Enjoy Your Life," Chiva-Som translates to "Haven of Life" in Thai, reflecting its commitment to revitalising the mind, body, and spirit. Where enrichment thrives and lives are transformed, Chiva-Som is a sanctuary of holistic wellness for a transformative lifestyle. This ethos, deeply ingrained since its inception in 1995, has propelled Chiva-Som to the forefront of global wellness. Our flagship Chiva-Som Hua Hin in Thailand, and the recent addition of Zulal Wellness Resort by Chiva-Som in Qatar, exemplify our unwavering commitment to providing guests with the tools to achieve optimal physical, mental, and emotional health. Guided by our knowledgeable and compassionate staff, guests embark on a transformative journey tailored to their individual needs. Our innovative approach seamlessly integrates mind, body, and spirit, fostering a sense of balance and tranquillity. Beyond our resort experiences, Chiva-Som’s approach to wellness extends to the wider community, with educational opportunities and global sustainability initiatives at the core of everything we do.

• ‘The Best Hotels and Resorts in the World: The Gold List 2026’ – Condé Nast Traveler/Traveller

• ‘Serene Coastal Wellness Resort in Hua Hin’ – Robb Report Hong Kong’s Best of the Best 2026

• ‘Traditional Healing’ – Condé Nast Traveller Germany Wellness & Spa Awards 2025

• ‘The Most Loved Wellness Destination’ – Hello Thailand Beauty & Wellness 2025

• ‘Outstanding Award’ – Health and Wellness – Thailand Tourism Awards 2025

• ‘Sustainability Award- Health & Wellness Tourism’ - Thailand Tourism Awards 2025

• ‘Spa Retreat of the Year’ – Compare Retreats Luxury Wellness Travel Awards 2025

• ‘Best 100 Hotels in Asia-Pacific’ – Tatler Best Asia 2025

• ‘Best Wellness Retreat’ - Tatler Best Thailand 2025

• Best 100 Hotels in Asia - Tatler Best Asia 2024

• ‘Travel & Leisure/Spa’ - Marie Claire UK Sustainability Awards 2024

• ‘Wellness & Spa Retreat’ – Thailand Tourism Gold Awards 2023

• 'Best Destination Spa in the World' - Condé Nast Traveler's Readers' Choice Awards 2022

• 'Fighting Fit' - Tatler Spa Awards 2022

  
  

For further press information and images, please contact:

Christina Dendrinou (christina@frogandwolfpr.com), Iustina Roman (iustina@frogandwolfpr.com), Leanne Barton (leanne@frogandwolfpr.com), Nat Frogley (nat@frogandwolfpr.com) or Flora Gandolfo (flora@frogandwolfpr.com) at Frog & Wolf PR.