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  • Flora Gandolfo


Friends of Chiva-Som lead 3000 Runners in 2023 Event

Led by Chiva-Som Hua Hin and Preserve Hua Hin Group, this year’s Hua Hin Marathon on 11th June attracted runners from across the globe, including world-class athletes, Indian-born Sufiya Sufi and Thailand’s treasured triathlete Tulyatep Uawithya. The pair joined more than 3,000 runners on the starting line to raise funds for the Krailart Niwate Mangrove Preservation Project, which is dedicated to the conservation and regeneration of the last remaining mangrove in Hua Hin.

Both athletes are official ambassadors for the resort as part of the ‘Friends of Chiva-Som' programme, promoting wellness through fitness.

Sufiya Sufi runner, a multi-Guinness World Record ultramarathon champion, made history earlier this year when she completed the nearly 125-mile distance run across Qatar (south to north) ending the gruelling journey at Zulal Wellness Resort, which is operated by Chiva-Som, in 30 hours and 31 minutes - bagging her fourth Guinness world record.

Joining Sufi was fellow ‘Friend of Chiva-Som', Thailand’s triathlete and captain of the Adidas Runners Bangkok team, Tulyatep Uawithya. “I was glad to run in the Hua Hin Marathon as a Friend of Chiva-Som. Chiva-Som’s approach to wellness is about the balance of mind, body and spirit, which can be applied to running, especially marathons. Of course, we need to utilise our bodies to run but also our minds. We have to have determination to reach the finish line. And our spirit is all about enjoying the moment so that we can reach our full potential.”

“I enjoyed running alongside people from around the world as well as the Chiva-Som team. I witnessed first-hand their passion for local and environmental wellness. Hua Hin is a charming seaside town and the marathon brought me close to the locals and nature. The running routes took in tourist attractions such as Hua Hin town, the Khao Tao reservoir and Hua Hin beach at sunrise. I love this type of immersive experience” added Sufiya.

The annual Hua Hin Marathon is a collaboration between Preserve Hua Hin Group, a non-profit organization spearheaded by Chiva-Som Hua Hin to promote awareness and preservation of the environment in Hua Hin, the Hua Hin municipality, Prachuap Khiri Khan province and the Tourism Authority of Thailand. The marathon was originally launched to motivate the public to engage in physical fitness for health and longevity; to raise awareness of environmental and social sustainability; and to continue to preserve and develop Krailart Niwate, Hua Hin’s only urban mangrove, as an eco-spiritual tourism centre.



The Preserve Hua Hin Group was formed as a community development organisation on 10th June 2004 by Mr. Boonchu Rojanastien, founder of Chiva-Som International Health Resort. Its aim is to enlist support from the private and public sectors to promote awareness and preservation of the environment, as well as to increase social interaction within the local community. HRH Princess Maha Chakri Sirindhorn has graciously endorsed the Preserve Hua Hin Group since 13th October 2010. Mr. Krip Rojanastien is the current president of the group and chairman of Chiva-Som International Health Resort.


Krailart Niwate is the mangrove preservation project spearheaded by the Preserve Hua Hin Group and Chiva-Som. The reconstructed wetlands promote eco-spiritual tourism in the community while also providing a natural environment for the general public to walk, run and relax in. The project’s ultimate aim is to promote scientific understanding, knowledge and an appreciation for nature in the context of the mangrove ecosystem.


Since 1995, the award-winning Chiva-Som has pioneered transformative wellness practices to global acclaim. Its commitment to an innovative, holistic approach which expertly balances mind, body and spirit continues to this day with its flagship resort in Hua Hin, Thailand, and the latest addition to the Chiva-Som family, Zulal Wellness Resort by Chiva-Som in Al Ruwais, Qatar.

Optimal, bespoke wellness lies at the heart of each Chiva-Som experience. Guests are motivated throughout their journey by knowledgeable and caring staff, who address their goals with unique Chiva-Som hospitality. With its unique synergy of indigenous traditions and evidence-based wellness, Chiva-Som partners with guests on highly personalised wellness journeys focused on complete lifestyle transformation. At the new Zulal Wellness Resort, these extend to the entire family.

Chiva-Som’s approach to wellness extends to the wider community, with educational opportunities and global sustainability initiatives at the core of everything we do.

A few of our recent awards:

• ‘Best Destination Spa in the World’ – Condé Nast Traveler’s Readers’ Choice Awards 2022

• ‘Fighting Fit’ – Tatler Spa Awards 2022

• ‘Thailand’s Best Wellness Retreat’ – World Spa Awards 2022

• ‘Top Destination Spa Resort in the World’ – Condé Nast Traveler’s Readers’ Choice Awards 2021

• ‘Gold Award’ – Thailand Tourism Awards 2021

• ‘Asia's Best Wellness Retreat’ – World Spa Awards 2021

• ‘Thailand's Best Wellness Retreat’ – World Spa Awards 2021

• ‘Best Destination Spa’ – Condé Nast Traveller (UK) Spa Awards 2020

• ‘Wellness Program of the Year’ – Destination Deluxe Awards 2020

• ‘International Hotels: Best Wellness Retreat’ – Travel + Leisure India’s Best Awards 2020

• One of the ‘50 Sustainability & Climate Leaders’ – Bloomberg 2020

For further information, please contact:

Laura Goh (, Flora Gandolfo ( or Nat Frogley ( at Frog & Wolf PR.

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